Howdy, I’m Jake, and I’m going to reimagine how you utilize digital media marketing to leverage growth for your business! With a vast degree of experience in creative content and business marketing, I have a unique skillset honed by several years in a variety of companies. Here, I have curated the highlights of my professional and personal projects to bring you a detailed and engaging view of my talents. From VR for small businesses to SEO for luxury travel brands, my work has spanned the full spectrum of enterprise. Browse this collection, and if you think I’m the person you need to drive growth for your startup, conglomerate, mom & pop shop, or anything in between, I’d love to get to work!
Here, we see a collection of Google Search Ads from a collection of businesses large and small. First, we see a placement for Copal Tree Lodge, a National Geographic Unique Lodge of the World, promoting their inaugural Rum Camp. Next, there is a placement for Royal Belize, a $10,000 a night private island off the coast of Belize. More humble in nature, we see a placement for Dr. Todd J Ayars, a private practice pediatric dentist in Desoto, Texas.
This a selection of audio visualizers created using Java code ran through Processing I3, an open-source digital visualization application. In other words, a custom-made program creates a direct reflection of a custom audio input, with the color, frame rate, and other aesthetic functions being hardcoded before running the program.
The following landing pages were made in order to improve the mobile advertising experience for their respective digital placements. They are completely optimized for the mobile experience, so much so that attempting to access them on the desktop will redirect to a different page, so please only visit them on mobile devices!
https://thatchcayebelize.com/mobile-home
http://hopkinsbaybelize.com/mobile-home
https://www.theplacencia.com/mobile-home
https://www.brisaoceano.com/mobile-home
https://www.royalbelize.com/mobile-home
https://sweetsongslodge.com/mobile-home
https://muyono.com/mobile-home
https://www.ranguanacaye.com/mobile-home
This page is a collection of content-centric ads made for several high-end vacation destinations owned, operated, or marketed by Muy’Ono Hospitality.
Up first is a promotional spot for Copal Tree Lodge and Copalli Rum’s joint rum camp hosted in southern Belize. These placements were directed at a high-income, culinary-minded, frequently internationally traveling audience living within a 50 miles radius of airports offering direct flights to Belize.
Next, we see an ad made for Royal Belize, an exclusive, single-party private island. These placements were served to a high-income audience across the United States, with a tendency to travel internationally and an interest in luxury hospitality brands.
Afterward, we see a promotion for the Premier Overwater Bungalows at Thatch Caye Resort in Belize. A high-income audience known to frequently internationally travel who had an interest in adventures was served these ads. The content was made with the Matterport engine, making them a unique multi-medium experience.
Lastly, we see three cards of an advertising experience completely optimized for mobile/vertical placements (1080x1920 pixels). These placements were designed to promote the honeymoon offerings at Thatch Caye Resort, and are a part of a collection of 12 more unique, 3-card carousels targeting different interest groups.
Though it’s not as “sexy” as some of the other things you’ll find on this site, SEO is just as powerful and needed in digital marketing. Though this is only a small selection, my entire SEO portfolio spans around 20 individual clients across travel, healthcare, and F&B.
Selected highlights from organic social media clientele.
Using a Matterport Pro 2 3D camera and associated cloud storage solution, I have crafted over 60 virtual tours for luxury hotels and resorts in Belize. These tours are accessible in conventional point and click experiences on desktop and mobile, but are also fully immersive on a variety of standalone and smartphone VR options.
Featured here is a tour done for Thatch Caye Resort, an island resort located off the coast of Belize. Aptly named a Premier Overwater Bungalow, it is one of five units stretched over the Caribbean Sea, each complete with their own hammock deck facing the open ocean. I welcome you to enjoy the full tour on the device of your choice here.
Using the Vimeo Enterprise platform, I was tasked with managing a virtual event for a speaker promoting American Express’s new Accounts Payable Automation product vertical. Though never seen or heard by the audience, I was the one driving the presentation by launching new slides, conducting polls, opening Q&A periods, and moderating the live chat.
After Effects is my one-stop shop for video editing and mastering - everything from coded assets that need compiling into one clip to videos that need color balancing pass through it. Here, you will see a collection of highlights utilizing an array of skills for a variety of clients and goals.
What can’t you do with Photoshop?
First, we see a .gif animation of an educational video taken from the Prelinger Archives. This was my first experiment in how we can showcase “effects” on old footage by changing typical export settings like dithering.
Similarly, the next piece of content is also from the Prelinger Archives and is one of the earliest examples of “movie magic”. The original clip switches between playing forwards and in reverse - however, the color capture of the camera was so poor that adding just a slight amount of noise created a completely data mashed final product.
The following pieces are a before and after edit for a resort client in Belize and my professional résumé.
Using frame animations in Photoshop and the Duik Basel plugin for After Effects, this collection showcases some of my work in 2D character animation. Intended for use within a thematic project, the characters, enemies, and their accessories are designed to be sleek, whimsical, and mobile.
All of these assets were used in the final production of Meoware, a contemporary cooperative 2D platform shooter following the story of 4 anti-virus cats trying to fix a hapless nerd’s computer. I hope you can see the stories we were trying to tell, and please enjoy!
Original artwork by Alan Braxton
Using Photoshop to create two-dimensional maps, After Effects to animate on top of those maps, and the d3 engine to project the animations, complex and multi-dimensional presentations can be rendered with a single projector. This process is called projection mapping and can be theoretically done on any mappable surface.
As one of National Geographic's Unique Lodges of the World, Copal Tree Lodge is an eco-luxury locale among the Maya Mountains that's sure to impress even the most discerning foodie or traveler. Guests are taken on an immersive trip through the jungles of Belize, and are given the opportunity to make their own chocolate, sample house-made Copalli Rum, and discover the many natural wonders of Belize.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
A one-stop-shop for all things travel in Belize: accommodations, adventures, transport, guides, information, and local events. All the power of a typical online travel agent like Expedia or Booking.com, with all the personal touches and nuances of your local mom and pop shop.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Belize Underwater is a 5-star PADI-certified provider and Belize's best guides for SCUBA diving and snorkeling along the breathtaking Belize Barrier Reef.
Work: SEO, SEM, Copy Writing, Content Management, Virtual Tours, Video Editing, Web Design, Mobile Optimization
Belize's best destination for the avid birder or adventuring backpacker looking for a place that is truly immersed in wildlife.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Blue Horizon Belize Fly Fishing
A storied fishing outfit led by the legendary Lincoln Westby, Blue Horizon's guides are guaranteed to teach even the most seasoned angler a thing or two about reeling in the catch of a lifetime!
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
A beachside home away from home located in the heart of Placencia, Belize that's perfect for everyone from the individual backpacker to the traveling family.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Deep Blue Belize Adventure Charters
Belize's premier choice for adventure charters including reef fishing, SCUBA diving, fly fishing, and snorkeling.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
A piece of paradise few can match, located just feet away from the Caribbean Sea and sporting beach houses equipped with all the comforts of home.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
The largest collection of independent resorts, lodges, and hotels in Belize.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
The adventure tour compliment to Muy' Ono Resorts.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Belize's most luxurious destination - a private island with 3 world-class villas, a private chef, a personal concierge, and views that you can't get anywhere else.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
A rustic island escape situated directly atop the beautiful Belize Barrier Reef.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Perfect for romantic honeymoons, private island weddings, and adventures of all kinds, even the most discerning traveler will fall in love with Thatch Caye and its world-renowned overwater bungalows.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Located along the shores of the Caribbean in Placencia, Belize, The Placencia sports three restaurants, a marina, full tennis court, casino, and comfortable seaside accommodations.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
An intermediary between travel agents and properties that provides destination management in order to streamline B2B and B2C interactions.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization
Dr. Todd J Ayars, DDS PA is the best pediatric dentist in the greater Desoto area. Committed to quality child care and fair, family-focused pricing, we aim to make every patient feel like a member of the family!
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Social Media Advertising, Web Design, Mobile Optimization
A restaurant delivery service with a small business mentality, focusing on the small towns left behind by Favor, Postmates, Uber Eats, etc.
Work: SEO, Social Media Consulting
Who is Innovative Group? In a word, solutionists™. A dedicated, thought-provoking, ever-evolving, spirited group of tenacious problem solvers. We specialize in immersive experiential marketing programs that fuel, and even change perceptions about a brand while fostering lasting relationships at every opportunity.
Work: SEO, SEM, Social Media Management, Copy Writing, Content Management, Virtual Tours, Social Media Advertising, Video Editing, Web Design, Mobile Optimization, Virtual Events, CRM, Website Migrations
At CertaPro Painters® we transform homes & businesses by providing expert services with a proven process, giving you more time to enjoy life in the spaces you love.
Work: SEO, SEM, Copy Writing, Content Management, Web Design
Sunset Sessions by Mecum Auctions
Combining the irresistible & encompassing flavors of a food & wine festival with the fun and excitement of live music, Sunset Sessions is Arizona's newest and most tantalizing experience! A presentation of award-winning local chefs and their highly unique culinary concepts makes Sunset Sessions a can't-miss for foodies, and with live music serving food for the soul, this indulgent event delivers delight to all who attend.
Work: SEO, SEM, Copy Writing, Content Management, Web Design, Social Media Management, Social Media Advertising
A full-service luxury event space located in Alpharetta, Georgia. The Metropolitan Club has been a cultural staple of the greater Atlanta metroplex for over 15 years.
Work: SEO, Social Media Management, Copy Writing, Content Management, Web Design, Mobile Optimization, SEM, Virtual Events
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance, and more.
Work: Virtual Events